ADADA was officially founded in 2011, though at the time it only had a consulting role. The association has been around in an unofficial capacity since late 2009, when husband and wife duo Richard and Amelia Grayson began using their connections gained from years of working in the iGaming industry in order to help out aspiring entrepreneurs by arranging meetings and contacts between them and people who might be able to help them. While several consultation firms exist in the UK that serve a similar purpose, their services are often way too expensive for young business-minded individuals to afford (especially when nothing about their projects has been set in stone), and they also usually serve more of an advisory role as opposed to what the Graysons had in mind. As such, in 2011 ADADA was officially registered with the idea of it being a non-profit non-government organization that people who wanted to get into the iGaming business could turn to when they required assistance.

Gradually, as the company matured and the Graysons began getting comfortable in their newly found consulting role, they began offering new services. They attended various events and made contacts with quite a lot of important figures in the iGaming market, both from people holding their own iGaming businesses and potential investors looking to back their projects. One such investor was a man that we’re going to refer to here as John Doe, in order to protect his anonymity on his behalf. Mr. Doe, a huge supporter of iGaming in the UK who established or aided several of the country’s biggest online casinos, was very impressed with ADADA and decided to help it by investing a rather large amount of money into the company. As of 2013, this money would be used to give loans to aspiring entrepreneurs with cool visions in case nobody else wishes to invest in them. As of September 2015, ADADA has assisted six different online casinos in various ways.