Alright, alright, I lied a little bit – in this article I’m not ACTUALLY going to tell you what the best online casino is. I apologize for this little lie, but I needed to catch your attention, because what I’m trying to say is important! Don’t worry, at the end of this article you’ll probably have a few ideas about what the best online casino in the UK is, but I’m not just going to give you the answer straight up. Otherwise why would I even bother writing an article? I could just tweet out “X is the best online casino ever, you guys” and leave it at that! But the thing is, the answer is a little bit more complicated than that. Allow me to explain.

What’s the best movie of all time? No, seriously, tell me, I’m curious (you can use the contact form on the main site). Look one up online if you have to, I’ll wait, don’t worry. You good? A lot of people say “Citizen Kane”, while others cite “The Godfather”. To some, the answer is a bit more whimsical, like “Star Wars” or “The Wizard of Oz”, and then there’s all the more modern movies, such as “Inception” or “Her”, and don’t even get me started on all the movies that aren’t exactly Oscar material, but are still a ride and a half, such as “Guardians of the Galaxy”. No matter who you ask what their favorite movie of all time is, the answer is almost always different. The same goes for books – is “War and Peace” the greatest book ever written, or maybe “Ulysses”, or “Don Quixote”? Or perhaps it’s a religious book like the Bible or the Qur’an? Nobody can say for sure!

So, why is that? Shouldn’t we have some metrics about what the best of everything is? Not really, because a lot of things in life are subjective. Some things are objective, meaning that they’re universal for everyone, but they’re mostly stuff like laws and rules – we all get wet when we dive in water, we’re all firmly stuck to the ground (or rapidly approaching it), we’re all going to die eventually, etc. Tastes and preferences, on the other hand, is subjective. Some people enjoy peanut butter and jelly, others like to eat tiny duck fetuses (yep, it’s a real thing). I myself am dying for the occasional boiled lamb head or soup of lamb intestines, but I bet you just screamed at the thought of eating brains (they’re a bit heavy on the stomach, so I wouldn’t recommend eating more than one at a time), and that’s totally fine! Taste is subjective, be it taste in food, movies, books, people or – yes – online casinos!

The thing is, there isn’t such a thing as a universally good online casino. Sure, there are about 7-8 online casinos which are currently at the very top of the UK market, but really, literally each one of them can serve your needs, depending on what they are. The important factor in deciding what you like will depend entirely and completely on your own specific needs, wants, desires and, yes, taste. Some sites like bestonlinecasino.info will guide you to the best online casinos in the uk and will allow you to view neatly and cleanly what each of them offers in terms of games, bonuses and features. I’d heavily advise you to look around sites with guides such as the one linked above and decide exactly what you want to get out of the online casino experience. Are you someone who wants huge bonuses? An excellent demo feature? Great mobile support? Fantastic live casino? Lots of slots? Great odds when playing card games? What is it that you hope to achieve from your online casino experience?

It would be SO easy for me to just tell you “Hey, y’know what, 888 Casino is the best one”, or “William Hill is the way to go”, or “Ladbrokes is by far the greatest thing since sliced bread”, but that wouldn’t be fair to you. What if you want to play the fantastic Marvel slots and I send you to 888, which doesn’t have them? I’d be cheating you out of the experience that you want to have, imposing my own tastes over yours, and that just wouldn’t be fair to you. The first step is to figure out exactly what it is that you want. Honestly ask yourself why you want to play online casino. Is it because of the winnings? Then you need to find a place with a lot of jackpots and high RTP percentages, such as 32 Red. Are you playing just because you like the games? If so, what games do you like? Are you looking to play one game in particular, such as blackjack, or do you want a more varied casino experience?

At the beginning of this article I told you that you’d need to work a little bit before you’ll know what the best online casino in the UK is. That work comes now. You have two tasks ahead of you – one, figuring out what exactly you want to do, and two, discovering where you can do it. Once you do that, you’ll know for sure exactly what the best online casino in the UK is. So don’t listen to anyone’s subjective advice and take risks! That’s what being a gambler is all about! Thanks for reading!